11: Application Exercise 3

Per answer to item 2, it's easier to assess quality of goods--and for that matter, for goods with shorter lifespan. Some examples:

A pair of jeans that might last a season or a couple years would have a quick, comparable assessment modality, simpler even than a car that might last a decade or more and would have to be assessed over time.

Services, because less tangible, are generally harder to assess than products because they are less containable and less sensate-connected.

Similar to a product, though, a service with a shorter lifespan would be easier to assess than a service with a longer lifespan. An interaction with a bank teller that lasted 10 minutes would be easier to assess as good, bad, productive, pleasant, something you would/not desire to repeat, etc., than a college education that lasted 4 years.