AIDA: How phases of customer involvement affect the marketing mix
Attention: the consumer/target market's attention may be gained by television, print, radio, etc. ads that mention and describe the product/service
Interest: is developed through trainings and trials that involve the product and informed sales people who can demo the product
Desire: is stimulated by convincing the consumer that this is the best possible product or sales-related decision, perhaps by offering unique features related to the product
Action: can be induced through price discounts and special offers
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment