Chapter 14: 4.1

A marketing manager might choose to promote through persuasion in order to stimulate a purchase or entice the customer to act, which is critical during times of growth and competition.

Current examples of persuasive promotion:

• Any TV ad saying "act now--this is a limited-time offer"
• QVC displaying how many items of a lot have sold against how many remain (and noting which items have already sold out)
• Early registration discounts for classes with use-by dates