Kohler site:
Attention is stimulated through the slick design of the site, which communicates the aesthetic of the brand to clients who would be motivated by Kohler's design concept in kitchen/bath appliances.
Interest is stimulated through learning opportunities such as the "what's new" and "about Kohler" links.
Desire is stimulated by the personalization of the design your own custom kitchen or bathroom link that encourages the client step by step to "dream, plan, choose, share."
Action is stimulated by the "where to buy" and shopping cart links.
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