10: 5.1

Products whose adoption rates have been affected by the following:

1. Complexity: digital cameras were slowly adopted in the market because of perceptions of complexity of use and understanding the product.
2. Compatibility: shorts for women are an incompatible product in most of India, where women’s legs are expected to be covered in public.
3. Relative advantage: The electric car, introduced in the 1980s, was at a relative disadvantage because of low speed and high frequency of charging the battery. It never took off. The hybrid, as an ecological alternative to a conventional motor, is at a relative advantage to the electric due to capacity to run at normal highway speeds off regular fuel.
4. Observability: a new brand of skateboard, highly visible to other boarders, is more visible than a new brand of skateboard repair kit, which usually does not travel outside the home.
5. Trialability: a new snackfood that can be passed out to shoppers in the grocery store has high trialability.