Propel water could also be a target market for alternative music: young, health-conscious, seeking alternatives in both beverage and music.
Proactiv Solution could also be a target market for Jessica Simpson fragrance: she was a former spokesperson, and both are beauty industry products.
Alienware computers could also be a target market for eyedrops: up late, not body conscious, hard working target market wants relief from work-related stress or all-night computer gaming.
Specialty luggage tags could also be a target market for that ridiculous Evian Face mist: consumer wants to stand out from the pack through luxury purchases, use/display products that are distinctive for label reasons, and feel special/pampered.
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