The three types of consumer decision-making behavior are: routine response, limited, and extensive.
Routine response would cover low-cost essentials that are frequently purchased, such as toiletries and household cleaning products, and is a low-effort, low-risk endeavor.
Limited decision making would occur when a consumer knows the product type but is unfamiliar with the brands available, and involves moderate time investment. I often experience this type of decision making when I am travelling abroad and in need of a small item such as laundry soap or hair spray. Choosing laundry soap in France took me about 20 minutes longer than choosing soap in the US (i.e., about 19 minutes!).
Extensive decision making involves the purchase of unfamiliar, expensive equipment such as a new computer, car, or household appliance. This process is complex and takes more time and involvement.
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