SWOT Analysis:
Strength: a truly distinctive product, powered by creative innovation, offering top physical and entertainment talent with a spiritual or mystic focus that is rare in the show circuit.
Weakness: a business run by creative people who are allowed to develop their ideas without business interference could fail to manage/prioritize practical details such as budget and time deadlines--though this seems to be a largely theoretical point given CDS's success and profit margin.
Opportunities: given the growing interest and capacity for special effects in the movie business, an industry that employs visual artistry and drama combined with the skill of athletic stunt doubles, CDS could conceivably assert its brand in the areas of SFX.
Threats: if the current economic client results in less travel/vacationing, CDS could see a decline in its revenues in the resort culture in which it operates. It may thus wish to develop products that could be enjoyed at home (website, DVDs, CDS proprietary exercise programs, etc.).
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