Monday, March 23, 2009

Chapter 6, 2.1

The B2B website might be useful in creating a marketing plan and identifying a target market in a number of ways.

The website offers Marketing Stories, which one could peruse for inspiration and guidance. It also provides a Marketing Research Guide and an Interactive Marketing Guide, which address both of the above issues. The site offers a media kit and a "contact us" feature for further business development and questions.

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