Claritas observations

There was no "free stuff" button on the site http://www.claritas.com/Default.jsp, but
I found a demographic browser and went with that.

For Hennipen County, I discovered that I am exactly the median age and median income.

I have the education level of about 1/4 of the population

I am in a smaller-than-average household, as most households have slightly over 2 members.

Demographics can help "pinpoint a population and establish economic growth," per the website.

To know how to sell a product in a given area, it would be helpful first to know who is in the area.

For example, if you were selling to a population with a low literacy rate/level of education, you might need to use audio ads and strong, recognizible visual ads.

Or, if you were selling a child-friendly product in an area strong on retirees, you might need to target the buyer as a grandparent rather than a parent, which could change the marketing strategy.