Saturday, March 7, 2009

Chapter 1, 1.1

What is the AMA? What does it do? How do its services benefit marketers?

The AMA is the American Marketing Association, self-described as the "largest marketing association in North America" per the AMA website. The AMA is a professional organization offering networking, resources, training/workshops, job connections, etc. AMA members may benefit through training, networking, gaining relevant experience, generating career options, and creating better results in their marketing goals.

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