Make-up from Fresh that my friend Liz and I just purchased this weekend in NY has gorgeous and distinctive packaging. This packaging works as follows in the four packaging functions:
1. Contain and protect the product: in this capacity, the make-up package is a standard, functional cardboard box containing a standard, functional plastic tube with applicator containing a set and measured amount of lip gloss. Nothing extraordinary here.
2. Promoting the product: in terms of differentiating the product from others in the market, this packaging does a stellar job. Its artful mosaic of abstract, plant-based design reminded me of the brilliant clothing designs from Oilily and prompted me to keep the cardboard box to show the retail manager at our center's store! Moreover, although each product type (lip gloss versus shampoo) and each product sub-species (soy shampoo versus rose shampoo) has a different mosaic on the box, which is fun, all the boxes are recognizable as Fresh products, which is smart.
3. Facilitating storage, use, and convenience: Again nothing remarkable, but the lip gloss is easy to apply and store in a handbag or makeup bag, and is a standard size that is recognizable by touch when digging blindly in one’s purse. This is a huge plus for me, since I have probably spent the equivalent of another Master’s degree of time digging in my purse.
4. Facilitating recycling and reducing environmental damage: a minimum of safety sealed plastic was used in Fresh boxing. The cardboard was recyclable, and I may have recycled it had I not been travelling. I can’t say that I have ever recycled a lip-gloss tube, however, unless you could count passing on a shade that did not work for me to a friend. So I do not know if this tube is recyclable, and I doubt that I would recycle it if it were, unless the company did a very eye-catching job of promoting recyclability and strategies for recycling that particular item.
No comments:
Post a Comment