Beliefs and attitudes influence consumer behavior by directly or indirectly shaping the consumer's purchasing decisions. What the consumer believes about the product line/company and his attitude of response to the product can be key in the decision making process.
A negative attitude toward a product can be changed by a marketing campaign designed to overhaul the company's image. The tobacco company website we visited last week certainly seems to be attempting a consumer attitude change.
Changing beliefs about a product can be attempted through marketing that is designed to educate the consumer. Commercials that begin, "Did you know that..." could be considered an attempt at product education to change belief.
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