Hormel uses its website to promote its brands over the company, and promotes its store brands through positioning itself as an assistant to the meal-maker and shopper in the family. The site contains recipes featuring Hormel products, discounts and specials on products, and product ideas such as “create something great” and “protein made easy.”
Hormel is able to sustain SPAM for two reasons. First, to many consumers, SPAM is not a joke, but rather a cheap staple food. Second, Hormel probably capitalizes on the idea that no name mention is bad name mention, and uses the jokes about SPAM to keep its product in the public eye and mind. I in fact have known several people who have purchased SPAM tinned meat or a SPAM t-shirt as gag present—with no intention ever of eating SPAM and no thought of the receiver of the gift eating SPAM. Even people who would refuse to eat it buy it, and vegetarians, no less!
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