Implementation of CDS's marketing plan would involve an agreement on all staff levels that a show is to be produced and to open on a specific timeline, and employees who are empowered and inspired to deliver on that timeline.
A product that is theater-based can implement a marketing plan evaluation based on the questions were we ready to open and did we get a sufficient audience? CDS can consistently answer yes to these evaluative questions.
CDS seems light on marketing plan control because of its budgetary freedom for creative artists. In general, CDS has a high profit margin, and management views giving the artists budget freedom essential for success. The element of specific control is low provided that the general control achieved by this formula is functioning well.
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