Note: I am under the assumption that I am to note my personal top five observations about this website article, and that we are not assessing the Look-Look site for this assignment. If I've misconstrued anything, though, just let me know and I will gladly redo. Thanks.
Top 5 Observations:
1. As a consumer, I am delighted that there is a bill that regulates text spam. I am too old for texting and view it as a nuisance, and am already grouchy about the ATT promotional emails that are legally shoveled into my text inbox.
2. As a business owner who relies heavily on email for promotion, I can understand that a business that relies on text promotions may consider this bill a hindrance to its marketing plan.
3. Given that some phone plans assess a per-text charge including texts received--and that this differs greatly from the way a consumer pays to access email--this does seem a legitimate consumer protection issue from a financial standpoint.
4. Unfortunately, the steps necessary to report and identify a spam email are probably substantial enough to deter reporting.
5. To that end, again speaking as a consumer, I wish that there were more public information readily available on how to stop unnecessary receipt of marketing information (both spam and physical junk mail, though the latter is decreasing on its own due to being a less popular marketing devise)...and that the process were simpler.
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You are correct about Look-Look and your top five observations are exactly what I was looking for in this assignment.
ReplyDeleteLook-Look changed its site in the past month or so. Fashion designers and trendy retail stores (Hot Topic?) use marketing services such as Look-Look to predict trends and fads for new products.
ReplyDeleteEthnography is just one of the many social science fields influencing marketing today.