Purchasing a computer would probably be an extensive decision making process, involving time and involvement on the part of the consumer, who would be protective of the funds for this larger investment.
Given this style of decision making, the apple.com website addresses the consumer appropriately. The site is very information driver, which an extensive decision would require, and even offers a virtual tour of the site, which reminded me of what a real estate agent might offer clients looking at a new home (another extensive decision making process)!
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