Monday, March 9, 2009

Cirque du Soleil 2

Points of CDS's competitive advantage:

1. Performers who are highly invested in the creative and spiritual content of their work, passionate about delivering that content in a superior form, and empowered by management to produce high-end content in an "artist-first" work culture.

2. A production staff sufficient to support the remarkable creative vision of the artists (artists in less resourceful companies may have creative vision but lack the resources/production capacity necessary to manifest an inspirational idea).

3. An large international work force selected by knowledgeable talent scouts; many members of the work force are in a database and on standby, should a specific talent be required to make a project a success.

1 comment:

  1. A few other thoughts:

    Superior brand management achieved through product integrity, exclusivity, and prestige makes Cirque one of the most sought-after entertainment tickets in the world. Cirque has superior breadth and depth of human resources in all key areas.

    Strategic partnerships cut costs and provide powerful support; they have a vested interest in Cirque’s future successes.

    Cash flow—Cirque’s incredible profitability allows it to reinvest its money into product development for what is already a market leader in terms of quality and value.

    General business management and the preservation of the company’s original culture keep priorities aligned and unify movement toward Cirque’s objectives.

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