Points of CDS's competitive advantage:
1. Performers who are highly invested in the creative and spiritual content of their work, passionate about delivering that content in a superior form, and empowered by management to produce high-end content in an "artist-first" work culture.
2. A production staff sufficient to support the remarkable creative vision of the artists (artists in less resourceful companies may have creative vision but lack the resources/production capacity necessary to manifest an inspirational idea).
3. An large international work force selected by knowledgeable talent scouts; many members of the work force are in a database and on standby, should a specific talent be required to make a project a success.
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A few other thoughts:
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Strategic partnerships cut costs and provide powerful support; they have a vested interest in Cirque’s future successes.
Cash flow—Cirque’s incredible profitability allows it to reinvest its money into product development for what is already a market leader in terms of quality and value.
General business management and the preservation of the company’s original culture keep priorities aligned and unify movement toward Cirque’s objectives.