VALS

On the VALS survey, I scored as an innovator/achiever.

This information could be useful to a marketer because different types on the VALS survey will be looking for different value in product, and different type of product.

For example:

As an "Innovator" type, I am likely to be interested in visual trends and in keeping current with fashion, which might be of no interest whatsoever to a "Believer" type, who might have strict ideas about what to wear that are unrelated to trends.

Also, an "Innovator" type, I tend to be an active consumer, interested in unique products that express who I am. Thus, I would be less likely to purchase a standard item that everyone would have, and more likely to purchase an item that is in style but singular and personally relevant in some way. I want purchases to reflect who I am.

As an "Achiever," I want quality goods that are time tested--this shows up more in car purchase rather than clothing. I drive a Camry and couldn't care less that everyone has one. I am more impressed that this is a solid, reliable brand.

Also, both of my preferences are "doer" types. I am unlikely to purchase mechanical equipment, which might more likely be purchased by a "Maker" type.