The Hard Rock could be gathering customer data based on link clicks on the site--meaning tracking what pages are visited on the site and in what order, how much time is spent per page, etc.
It's possible that searches on the site are also tracked, storing what words are typed in the search. Entries into the online sweepstakes may also be tracked.
The various membership types would definitely be used to gather customer data, as would the contact form.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment